What is Social Media?
It is used for promoting content, engaging with targeted consumers and creating brand awareness. Social Media marketing generates leads and connects with consumers, which turn into leads and therefore increases businesses.
There are approximately over 91% of US businesses use social media to connect with consumers. (Source: www.statista.com)
What are the benefits of Social Media for businesses?
According to: www.inc.com: courtney rubin, april 23, 2010, inc. Magazine. “why social media really is worth our time”. “The key question is: can they show you the money? The answer is yes. One in three business owners say, “that social media helps them to close business…” “what’s more, a resounding 85 percent of those surveyed say that the platform has created a buzz for their businesses…”
- Company and Product Branding
- Networking With Client and Customers
- Market to New Prospects
- Client and Customer Retention
- Create Brand Awareness and Provide Value
- Procure New Business
- Build Company Reputation
- Audience Interaction
- Effective Time Management
- Cost Effective Marketing
- Enable Niche Marketing
- Promote To a Wider Audience
- Increased Sales = Increased Revenue
- Increases Customer Trust and Build Integrity
- Helps to ensure time management
- Reputation Management
- Enhances Other Marketing Efforts
- These are to name a few, but there are many other factors
(Source: Smart Insights) 80% of companies online, are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree.
